A Constant Visual Feast

“Increasingly, craft beer brewers and patrons have turned toward lagers – pale, dark, Pilsners, Helles, bocks – as the breezy de facto alternative to the God Emperor of the craft industry, the IPA. People want options, and they want beer they can recognize immediately as “beer” as codified by America’s relationship with Big Beer dating back decades. Mostly they want to sit down with their pals over drinks and not get sloshed before making a dent in their second round. Lagers fit that bill. All hail the lager.

But now, sour ales would like a word.” (Full feature available at Cool Material.)